Know what works.
Invest smarter.
Always-On MMM.

Delivering tailored marketing measurement solutions thanks to years of experience and cutting-edge tech.

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book a demo

What is Always-on MMM

Incremental measurement at the pace of last touch

Incrementality

No more inaccurate
last-click attribution

Speed

Results in days
not months

Transparency

Greater access to
data & testings

Run Scenarios

Tools in your hands
to take action.

How we do it

Automation every step of the way

Connect Data

Linea sets up
direct connections.

Build Models

Human-led models for
bespoke measurement.

Compare Impact

Software and services to help you take action.

Optimise

Run scenarios to
drive growth.

Get started with our solutions

We offer a range of solutions to help you measure and optimise your marketing effectiveness.

Explore our Solutions

Book a free consultation

Real Results

Experience & Trust

£0

Ad Spend Analysed

0%

Increase in ROI

Delivery 7 days after month end

Enterprise Clients

Focus on Incrementality

Measuring True Impact

Frequently Asked Questions

What does the Linea onboarding process look like for MMM?

We do the heavy lifting to set up data for your marketing mix model. We map your key data points & owners. Our approach makes it easy by connecting to APIs or accept uploadable CSVs.

How does Linea ensure you take action from measurement?

It is imperative that you trust your measurement so you take action. 3 key factors:

Double verification: we use a multiple methods to build trust in your measurement. Uncertain on a model result? We combine MMM with an experiment to provide more evidence to build confidence.
Transparent like you own it: We offer unparalleled access to models & results. We proactively highlight confidence levels and recommend what you do next with this information.
Our team has done it before: We have set up measurement programmes at the UK & DE leading brands. We know that it is a combination of MMM software & the right people that will solve your questions.

How is Linea MMM so much faster than traditional methods?

We are built for the speed of modern marketing. We achieve that speed with automated data collections data through APIs and a transparent Platform delivery. We make MMM easier to run and more efficient. Allowing you to make decisions faster.

Why do Linea include factors such as price, seasonality and market in your models?

We control for all factors before isolating the incremental impact of marketing. Many measurement approaches are overestimating marketing's impact when sales may have been driven by a seasonal trend, a price drop, or a competitor's change in the market.

What media channels do Linea measure?

We measure all marketing channels and more...

Brand and performance campaigns.
Digital as well as offline media (e.g. TV, outdoor).
Paid and owned channels.

Where relevant we deep dive in to channel tactics including creative & placement. We offer an unbiased way to measure marketing's impact.

Driving growth for your business

"For complex campaigns, an MMM is an indispensable part of our consulting services. And thanks to the very competent and reliable partnership with Linea analytics, we are able to design and orchestrate our customers' campaigns even more efficiently!"

Know what works.
Invest smarter.
Always-On MMM.