Know what works.
Invest smarter.
Always-On MMM.
Delivering tailored marketing measurement solutions thanks to years of experience and cutting-edge tech.
Delivering tailored marketing measurement solutions thanks to years of experience and cutting-edge tech.
Incremental measurement at the pace of last touch
No more inaccurate
last-click attribution
Results in days
not months
Greater access to
data & testings
Tools in your hands
to take action.
Automation every step of the way
Linea sets up
direct connections.
Human-led models for
bespoke measurement.
Software and services to help you take action.
Run scenarios to
drive growth.
Our Services
Traditional GA & Adobe reporting methods show what can be tracked. Not what works.
We measure incremental marketing impact at the speed of modern marketing.
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Calculate marketing channel saturation & scale budgets with confidence.
Get startedAllocate marketing budget for next month, quarter or year. Understand how much you need to spend to hit target.
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We focus on using the right measurement tool to answer your business question and use a mix of approaches to build confidence.
Get startedLinea Offers More
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Features
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Traditional MMM
e.g. Ebiquity
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Media only “MMM”
e.g. Fospha
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Open source MMM
e.g. Meridian
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Measure omnichannel sales
(DTC, partners, Amazon, in store)
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Impact of price changes
(promotions or product)
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Determine incrementality
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Fast data access with APIs
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Results in days, not months
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Transparent access
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Insights and consultancy
(help taking action)
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Tools to take action
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We offer a range of solutions to help you measure and optimise your marketing effectiveness.
Experience & Trust
Ad Spend Analysed
Increase in ROI
Enterprise Clients
Measuring True Impact
Driving Growth alongside our Partners
Helping a fast-growing fintech brand quantify the true impact of paid media and optimise budgets for sustainable acquisition.
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Identifying the most profitable digital levers and improving budget allocation to drive incremental online revenue.
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Providing the modelling solutions for the agency's brands. Leveraging MMM model outputs to support planning.
Read moreWe do the heavy lifting to set up data for your marketing mix model. We map your key data points & owners. Our approach makes it easy by connecting to APIs or accept uploadable CSVs.
It is imperative that you trust your measurement so you take action. 3 key factors:
We are built for the speed of modern marketing. We achieve that speed with automated data collections data through APIs and a transparent Platform delivery. We make MMM easier to run and more efficient. Allowing you to make decisions faster.
We control for all factors before isolating the incremental impact of marketing. Many measurement approaches are overestimating marketing's impact when sales may have been driven by a seasonal trend, a price drop, or a competitor's change in the market.
We measure all marketing channels and more...
Where relevant we deep dive in to channel tactics including creative & placement. We offer an unbiased way to measure marketing's impact.
Free to Join
Connect with other marketers, analysts and measurement experts in our Slack channel #linea-measurement-community. Share insights, ask questions and discuss real-world measurement challenges.
“I’m having issues implementing Meridian”
MMM tooling“How do you handle paid search brand vs non-brand?”
Channel definition“What is a reasonable adstock half-life for TV?”
Model assumptions“Do you cap diminishing returns or let the curve flatten naturally?”
Response curves“How do you explain MMM uncertainty to non-technical stakeholders?”
Communication“Is weekly data good enough for short campaigns?”
Data granularity“How do you deal with highly correlated channels?”
Collinearity“When does it make sense to move from MTA to MMM?”
Measurement strategy“How do you validate results when experiments are not possible?”
Validation"For complex campaigns, an MMM is an indispensable part of our consulting services. And thanks to the very competent and reliable partnership with Linea analytics, we are able to design and orchestrate our customers' campaigns even more efficiently!"
Have any project on mind?
For immediate support: