Real projects across fintech, retail, and consumer brands. Focused on incrementality, efficiency, and sustainable growth.
Selected examples from recent client engagements
As a fast growing FinTech, Bitpanda wanted to increase new customers acquisition across key European markets. It was also important to understand how much it cost to drive a customer from a diversified media mix including: Meta, Search, Display, OOH, TV & partnerships.
Linea built a Full Service MMM to understand the Cost per Acquisition (CPA) by channel. Our Bayesian MMM uncovered how marketing CPA was impacted by the market for investment - with it being crucial to maximise the customer opportunity at periods of high investment interest.
Measured a Like for Like CPA across channel & re-allocated budgets to high performing channels. Supported the setting of budgets to scale media spend to hit growth targets. Linea quantified how different market conditions would impact spend level to improve growth
Witt-weiden had a large marketing budget and no consistent way to measure the impact of all marketing channels. As a large Clothing Retailer, Witt-weiden were focused on increasing purchase of digital sales.
Linea built a Full Service MMM to provide a like for like comparison of Return on Investment across Digital, Offline & Brand marketing channels. Understood what marketing channels drove higher returns in digital sales
Linea ran training to build confidence in the difference between existing measurement & and the MMM approach. Through optimisations, ~10% of budget was re-allocated towards Social, Search & Video to maximise digital sales and increasing ROI overall.
Leadlink clients were spending on TV advertising, in some occasions for the first time. Until then the brands relied on touch-point-based measurement and needed to measure the all campaigns, both online and offline.
Linea provided the expertise and software to run models and take action from the results. The MMM approach allowed to measure the impact of media activity, pricing, promotions, partnerships, competitors, economic factors, and more.
By measuring the impact of marketing activity, Linea, as a third party, gave the brands and Leadlink confidence to invest further. The tools provided by Linea leverage the MMM results, allowing users to run multiple scenarios in-house and support media planning.
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