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Our models use privacy safe weekly data across all key drivers of business.
All data used is GDPR compliant.
Data can be supplied as a CSV, uploaded to the platform or connect to your data sources.
A combination of machine learning and human oversight powers your analysis to ensure accuracy & insight.
We measure the true drivers of your business and what the incremental impact of your marketing is.
In a world of powerful AI it is important to have experienced marketers ensuring that each marketing channel is being measured fairly
Does £1/ $1 invested on Meta drive a greater Return on Investment (ROI) than on TV or YouTube?
Use the platform to review campaign performance and understand what factors are truly driving your business.
How much extra profit can we make by optimising the same budget? What should be our optimal marketing budget for this quarter?
Use the optimisation tool to make changes to yoru marketing plan that increase your business KPIs.
Talk the language of your Finance Team by forecasting how much extra profit a marketing campaign will drive
Should i be investing in more in brand or performance marketing?
Through tailored analysis we shape your marketing strategy and give clear answers to tactical questions.
How do you move away from last click reporting? How do i ensure finance teams understand the value of marketing investment?
Linea's experienced team guide your business through the evolution of true impact marketing.
Through transparency we ensure that teams can get the best value from the analysis
| Measurement Platform | Full Service | |
|---|---|---|
| LINEA team support in collating data | ||
| Confirm data accuracy | ||
| Model Build & verification | ||
| LINEA team methodology Session | ||
| Deliver results into platform | ||
| Access to optimisation tools | ||
| LINEA team deliver results session | ||
| Answer bespoke questions (days post delivery) |
In a world with a wealth of data and multiple reporting methodologies.
We partner with all teams to ensure we use the right measurement approaches that are clear & can be implemented by the business
Get startedTraditional marketing performance reporting methods don't show the incremental impact of my marketing
We measure True Uplift on a fair like-for-like comparison of media channels.
Get startedMeasure all marketing channels on a like for like basis & drive growth by:
We work with all areas of your team to ensure the measurement is understood and that teams can take action from the results.
Get startedHave any project on mind?
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